BARC week 22: Star Plus continues to reign pay platforms

BARC week 22: Star Plus continues to reign pay platforms

The channel is followed by Sony SAB and Colors.

BARC

Mumbai: Hindi general entertainment channel (GEC) Star Plus continues to maintain its hold on the top position in the list of channels on the pay platform, according to the Broadcast Audience Research Council of India (BARC) for Week 22 (29 May to 4 June). 

The channel recorded an average minute audience of 2873.92, thanks to its show Anupamaa, which has remained a viewers' favourite ever since it went live. Star Plus is followed by Sony SAB (2462.64), Colors (1511.73), and Sony Entertainment Television (1332.12) at the second, third, and fourth spots, respectively. 

With an AMA of 1238.61, Zee TV bagged the fifth spot. The remaining channels in the list of Hindi GEC pay platforms are Star Utsav (884.02), Star Bharat (719.62), Sony Pal (598.04), Colors Rishtey (485.73), and Dangal (451.54). 

Star Utsav topped the free platforms' list with 1941.52 AMA, followed by Colors Rishtey (1096.41) and Zee Anmol (1013.33) in the second and third spots, respectively. The fourth spot was bagged by Sony Pal (938.99), while Dangal (762.41) got the fifth spot in the week 22 list released by BARC. 

The remaining channels in the week 22 list of free platforms are The Q (660.49), Big Magic (336.32), Shemaroo TV (136.37), DD Retro (17.43), and DD National (16.79).

Star Utsav topped in the rural market with 2017.55 AMA, while Colors Rishtey bagged the second spot with 1134.63 AMA. Sony Pal (993.01), Zee Anmol (979.07), and Star Plus (944.35) bagged the third, fourth, and fifth spots respectively in BARC's week 22 list in the rural market. 

Other channels which found their top spots in the rural market are Sony SAB (800.46), Dangal (793.64), The Q (637.3), Colors (504.77), and Zee TV (497.23). 

In the urban market, Star Plus bagged the top spot with 1943.01 AMA, followed by Sony SAB (1686.69), and Colors (1013.78) in the second and third spots respectively. The remaining channels in the list are Sony Entertainment Television (919.24), Star Utsav (808), Zee TV (743.53), Sony Pal (544.01), Star Bharat (499.21), Colors Rishtey (447.51), and Dangal (420.19).