Mumbai: The India Today Group has launched Aaj Tak 2, a brand extension of its flagship Hindi news channel Aaj Tak.

In an internal communication sent to their staff this morning, India Today Group vice-chairperson Kalli Purie stated, "For now, Aaj Tak 2 will be available on aajtak.in and Aaj Tak digital platforms."

Purie further added, "This is the beginning of an exciting new journey for our much loved, all-pervasive brand Aaj Tak. Aaj Tak 2 will unshackle Aaj Tak from the boundaries of a linear medium. It gives us the chance to bring the Aaj Tak brand of journalistic rigour to more than one news story simultaneously."

He said, "We have always been the news choice of Indians and the non-linear opportunities of digital give us the chance to create a parallel channel of news more appropriate for the younger audiences."

Anjana Om Kashyap will lead Aaj Tak 2 in addition to her current responsibilities at Aaj Tak.

Purie said, "To lead this super exciting new venture, I am happy to appoint our very own Anjana Om Kashyap. Anjana will spearhead AT2 in addition to her current responsibilities at Aaj Tak 1. Anjana played a key role in the founding days of News Tak, building it up into the force it is today. I hope that her experience, enthusiasm and nose for news will help us create another unmissable channel. She will report to Supriya Prasad for this new initiative."