MUMBAI: The first week of 2015 didn’t see much hike, when it comes to opportunity to see (OTS) collated by Chrome Data Analytics and Media.
Hindi GECs in the Hindi speaking market (HSM) witnessed a marginal jump of 1.1 per cent. Sony with 96.9 per cent OTS topped the charts.
Sports across India jumped 0.6 per cent followed by Music in the HSM with 0.2 per cent. DD Sports with 74 per cent OTS and MTV with 90.7 per cent OTS gained the most in the respective genres.
As for the top losers, English News in the eight metros saw a steep fall of 6.9 per cent. Times Now with 79 per cent OTS continued its reign in the genre.
English Movies with 3 per cent fall followed suit in the eight metros. Romedy Now with 66.7 per cent OTS laughed its way up in the category.
Infotainment channels across India and Business News in the eight metros saw a drop of 2.8 per cent and 2.4 per cent, respectively. Discovery with 85.4 per cent OTS and Zee Business with 81.1 per cent OTS gained in the respective genres.