NEW DELHI: With a new slogan of ‘Desh Ka Apna Channel’, Doordarshan National which is the primary channel of Prasar Bharati is adorning new colours of purple and pink with a fresh palette of programming from 17 November.
The channel will continue to focus on traditional family values – ‘Rishtey’, ‘Nation before Self’, ‘Rashtra Gaurav’ and ‘Trustworthiness – Dilon Mein Vishwas’.
In an exclusive interview to indiantelevision.com, DD director general Vijayalaxmi Chhabra said that the channel had also adopted competitive procurement guidelines which were attracting major producers towards the pubcaster.
She said while DD National had stopped commissioning programmes, it was directly marketing serials to get sponsors for its programmes.
The new look of DD National will be unveiled from 17 November, she said, adding that the vibrancy of the channel would be reviewed from time to time.
She said: “In keeping with our vision for providing wholesome entertainment to audiences across the length and breadth of the country with a public service responsibility, Doordarshan National will be coming with a new look and feel and eight new shows in prime time.”
‘Happy Homes – Khatte-meethe jeevan ke rang’ will start from 17 November at 7.00 pm and is a light comedy of unity in diversity where people speaking different languages and from different regions live together in a colony.
This will be followed at 7:30 pm by ‘Khwabon ke darmiyan – Sach aur sapno se jhoojhti zindagi’, to highlight the struggle to bridge the gap between dreams and reality for women in the fast-changing social context.
After that, ‘Khamosh sa afsana – Jidd aur armano ka fasana’ at 8:00 pm has a fine cast of talented stalwarts like Tom Alter, Roopa Ganguly, and M K Raina who are the central characters in a story depicting the struggle of a daughter fighting to balance her work and managing her disabled parents.
‘Zindagi ek Bhanwar – Rajneeti me mahila ka raaj’ at 9.00 pm is a political drama which aims at reaching out to the aspirations of society and desiring changes in quality of life, followed at 9:30 pm by ‘Dard Ka Rishta – Badalte Sambandhon ki kahani’. The story revolves around disregard of the senior citizens in today’s urbanized societies. Sushma Seth will make a comeback on DD National after almost 30 years with this show.
‘Jab Jab Bahar Ayee – Janmon ka bandhan ya bandhish’ at 10.00 pm is a serial which touches upon a dilemma of husband and wife trying to keep their family together and finding happiness not withstanding their personal differences.
Chhabra said DD National is also building its weekend prime-time with two shows ‘Janmon ka Bandhan’ and ‘Prakriti’. ‘Janmon ka Bandhan – Insaani rishton ka tana bana’ starting 21 November will air from Friday to Sunday at 7.00 pm and is a women-centric family drama.
‘Prakriti – Kudrat ko bachane ki jung’ tracks the story of an ideal forest officer who endeavours to save nature. It is set against the backdrop of scenic Jim Corbett Park. It will air from 22 November, every Saturday and Sunday at 8:30 pm, she said.
