MUMBAI: Cricket may be about bat, ball, and brilliance but this IPL season, there’s another element lighting up screens: bling. As the Tata IPL 2025 sets stadiums ablaze, India’s top women cricket anchors are stepping into the spotlight with more than just stats and sharp commentary they’re shimmering in natural diamonds.

In a first-of-its-kind partnership, De Beers Group has joined forces with Star Sports and JioHotstar to add sparkle to the studio. Eleven celebrated presenters from across feeds are donning exquisite diamond jewellery during match broadcasts proving that cricket and couture can go hand-in-hand.

From layered bangles to cocktail rings and statement neckpieces, the diamonds are not just accessories, they’re part of the performance. Whether delivering power plays or pre-match predictions, the anchors are bringing glam to the game, fusing cricket’s high energy with the poise of polished elegance.

But the shine doesn’t stop there. The partnership has also rolled out a new segment, Real Diamonds of the Week, spotlighting cricketers whose on-field feats echo the qualities of a diamond resilience, brilliance, and timeless appeal. It’s a sparkling tribute that swaps the traditional ‘player of the match’ with something a little more radiant.

De Beers Group SVP Shweta Harit said, "Cricket and natural diamonds both embody authenticity, excellence and a lasting legacy. Just as the game unites fans across regions and generations, natural diamonds symbolize connections that stand the test of time. This collaboration brings the brilliance of the sport and the timeless allure of diamonds together, making every moment on screen even more memorable.”

JioStar chief business officer for sports revenue and SMB & creator Ishan Chatterjee,  said, “With record-breaking viewership marking the opening weekend of Tata IPL 2025, cricket continues to unite audiences like never before. This collaboration between De Beers Group and India’s leading women anchors adds brilliance to the game, blending its precision and passion with the timeless elegance of natural diamonds. Just as cricketing icons leave an indelible mark on the field, these presenters shape the narrative with confidence and style, making every moment even more unforgettable.”

It’s a rare match where sport and sparkle share the screen but one that’s clearly hitting it out of the park. In a league obsessed with sixes, this glittering collaboration is a stylish seventh.