MUMBAI: The battle for the Board of Control for Cricket in India’s (BCCI) home media rights has finally ended with the e-auction coming to a close after a three-way fight between Star India, Sony Pictures Network and Reliance JIO for the past two and half days. The bidding value has reached Rs 6138.10 crore. The BCCI will announce the winner of the rights at 5 pm today.

The penultimate bid at the auction was Rs 6,111.70 crore. The first bid on day three was recorded at Rs 6,085.30 crore. Within minutes, the bid bar was raised by another Rs 26.4 crore.