MUMBAI: Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This association adds on to the brand’s prestigious list of previous associations with other sporting events like; Indian Premier League, Indian Super League, Pro Kabaddi League, Hockey India League & Cricket All Star Series among others.

TVS Srichakra director P. Vijayaraghavan said, “Through this partnership, we aim to elevate our brand recall to a much larger audience and feel that it will add value to both our brand as well as business. The association with Asian Champions Trophy aligns the brand with a premier sporting event and a dedicated fan base. Sporting platforms like these augment our strategy to reach out to our customers.”

Top six Asian teams will be participating in this tournament and it will be a great season of hockey across the continent. Post the launch of new identity, TVS Tyres has associated with many such sporting events and this latest association with Asian Champions Trophy is in line with the brand’s strategy and ongoing engagement with sporting events to enhance brand visibility.