Mumbai: TAM Sports has released an IPL report based on the first seven matches of IPL 17 and for all the channels on which matches are telecasted.

IPL 17 ad volumes surge by four per cent over the previous season's seven match span.

The count of categories in IPL 17 increased significantly by 65 per cent compared to IPL 16. Also, the count of advertisers increased by 28 per cent during IPL 17 over IPL 16.

In categories, Ecom-Gaming, maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52 per cent share of ad volumes. Ecom-Gaming & Pan Masala were the only common categories in IPL 17 and IPL 16. Out of the total five categories, two of them belonged to F&B sector in IPL 17. The top five advertisers of IPL 17 contributed 34 per cent share of ad volumes with Sporta Technologies leading the list. Sporta Technologies, Vishnu Packaging and Bharti Airtel were the common advertisers between IPL 17 & IPL 16. Among the top five advertisers in IPL 17, Sporta Technologies retained its 1st position during all the seven matches.

30 new categories and 55 new brands advertised in seven matches of IPL 7 compared to the same number of matches in IPL 16. Among the 55 new brands, 'Parle Food Products' was the leading brand followed by 'Airtel Xstream Fiber'.