Mumbai: Star India, the official broadcaster of Vivo Pro Kabaddi League season 8, has unveiled its campaign #JoBhidegaWohBadhega, starring Indian cricketer MS Dhoni.
After a two-year hiatus, Vivo Pro Kabaddi League season 8 will start airing from 22 December onwards on Star Sports network and Disney+ Hotstar.
The ad spot cinematically envisages diverse stories featuring the youth of today, who will not bow down to any sort of pain, pressure or bullying and overcome such staunch challenges with equal aplomb. An injured player braving the pain for his team, a young girl fighting against harassment from a group of boys or junior resisting from being ragged by his seniors at a hostel are some of the stories featured in the brand film.
Moving away from its previous caravan format, Vivo PKL Season 8 will be held at a single venue in Bengaluru. The tournament will feature Triple Panga (Triple Headers) on the first four days in the opening week. Bengaluru Bulls will square off with U Mumba in the opening match. The highly anticipated ‘Southern Derby’ between Tamil Thalaivas and Telugu Titans will be the second match followed by UP Yoddha squaring off with defending champions Bengal Warriors in the final match of the day.
“We are thrilled to bring back Vivo Pro Kabaddi League after a two-year hiatus,” said Star and Disney India head – sports Sanjog Gupta. “Kabaddi has a strong following among millions of fans who missed the sport during the pandemic and can now re-engage with #LePanga. The campaign celebrates the indomitable human spirit which has to overcome all kinds of challenges, big and small. We believe Kabaddi exemplifies this very spirit in its gameplay as the raider dares to enter the opposition team's half of the mat and takes on many defenders to triumph. Winning in life as in Kabaddi needs us to press forward with belief and take challenges head-on. 'Jo Bhidega Toh Badhega' stands for this common truth."
"The action-packed sport requires quick thinking, situational awareness, swift moves and a daring attitude, which combined with Disney-Star's unrivalled and innovative coverage makes it a compelling watch,” he added.
