Mumbai: Star Sports, India's leading sports broadcaster has announced an association with Airtel Digital TV and Tata Play to take the Tata IPL experience several notches higher for their subscribers. Together with the leading DTH players, Star Sports has introduced superior Dolby ‘Atmos’ experience and special features which will transform the Tata IPL experience on linear television. The special features are being provided complimentary to Star Sports subscribers of Tata IPL on Airtel Digital TV and Tata Play. The Tata IPL started on 31 March this year.
“We are thrilled to work with Airtel Digital TV and Tata Play to extend special technology features to the subscribers. We believe the new features will provide fans with an unparalleled viewing experience,” said Disney Star head - distribution and international Gaurav Singh Kapoor. “The Tata IPL is best viewed together with friends and families and these innovations will transform how fans watch and enjoy Tata IPL matches on linear television.”
“The association with Star Sports demonstrates our dedication to delivering an unmatched viewing experience for our customers. This collaboration will reinforce our long-term association with Star Sports and elevate the viewing experience for countless Tata IPL fans throughout India,” said Bharti Airtel CEO DTH & consumer business director Shashwat Sharma.
“Tata IPL is not just a cricket league but perhaps India’s biggest sports entertainment event,” said Tata Play chief commercial & content officer Pallavi Puri adding, “At Tata Play it has always been our endeavour to leverage technology to curate the best viewing experience for our subscribers. Our collaboration with Star Sports is a step in this direction as we look to elevate the IPL viewing experience.”
Airtel Digital TV and Tata Play offers additional feeds which include -- Instant Highlights, Key Moments and Stats Feed by the press of a button on the remote. Instant Highlights showcases updated clips after every few overs while Key Moments showcases clips ranging from one to three minutes in duration. The Stats Feed, powered by ESPN Cricinfo allows fans to access statistical data to keep them engaged during the course of the match. The new features are available on all Airtel Digital TV and Tata Play SD and HD set-top boxes and all Star Sports subscribers can avail them free of charge.
In Sports, cricket and the Tata IPL in particular have been important catalysts in uniting families and communities, sparking exhilarating emotions among fans as they extend support to their favourite teams and players. With these tech innovations, Star Sports aims to bring Tata IPL fans closer to the game and each other while the association with Airtel Digital TV and Tata Play will offer cricket enthusiasts an immersive experience.
