Mumbai: Star Sports, the official broadcaster of IPL has launched #YehAbNormalHai campaign featuring MS Dhoni to celebrate the return of the League to its original summer window. With a brand-new title sponsor and the addition of two new teams, the Tata IPL 2022 is all set to hit the Indian shores on 26 March.

Directed by Vasan Bala, the campaign features MS Dhoni as a bus driver who has parked the bus in the middle of a busy road. The traffic policeman arrives at the scene and questions Dhoni’s actions, to which he responds by saying that he is watching an intense IPL game. The cop treats this as a usual occurrence, and drives away reinstating the fact that such fandom is normal for IPL matches. 

Star Sports will release the campaign film in seven languages including Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali and Gujarati.

Disney Star head – sports Sanjog Gupta said, "The Tata IPL 2022 campaign seeks to recruit millions of TV viewers and digital users across the country. Structured in four phases, the campaign turns the spotlight on fan frenzy and unique situations typically associated with the tournament as well as the distinct proposition of this year's edition. #YeAbNormalHai adequately represents this, tying it with the social context of people discovering a "new normal" in their lives. The launch phase of the campaign strives to create a sense of excitement for the start of the 15th season, which promises to be the biggest ever."

Tata IPL 2022 will begin on 26 March, 2022.The 10 teams have been divided into two groups and will play a total of 14 league matches (seven home matches and seven away matches) totaling 70 league matches, followed by the playoffs and finals.