MUMBAI: The riveting action in the VIVO IPL seems to get hotter with every passing week! The Rivalry Week saw explosive growth with nail biting match ups driving sustained interest and growth week on week!
TV Viewership Trend: A 4 weeks perspective
Television Viewership shows strong growth as measured across audiences – Urban + Rural (2+) and Urban (2+)audiences.
Total Audience Viewership: A 4 weeks perspective
Overall viewership of the tournament across all platforms TV (In-Home & Out-of-Home) and Digital in Urban Audiences up to week 4 was 40%* higher than the comparable number of matches last year. Within this TV urban viewership is 492 million impressions +25% growth vs year ago and Digital impressions at 79 million impressions is 2.5x vs year ago.
The tournament has reached 518 million** across screens across India so far. This is the first time that the “Total Audience Viewership” is measured across screens. This includes capturing consumption across TV screens in home, out-of-home and Digital – giving a unified, holistic view.
The 4 weeks trend shows an increasing trend in growth – which augurs well for the tournament as we get to the Race to the Playoffs and the final standings of the teams get decided.
