MUMBAI: Refex Group, a diversified business heavyweight, has struck a deal to sponsor Chennai Super Kings (CSK), one of cricket's most celebrated franchises. Refex's first CSK partnership mixes sports with eco-friendly goals.

The collaboration signifies a growing trend of industry titans aligning with sports giants, a move Refex hopes will "drive innovation, growth, and a bit of crowd-pleasing razzmatazz."

"We're not just sponsoring a team; we're sponsoring a sustainable revolution," declares Refex Group managing director Anil Jain. "CSK's winning spirit mirrors our own, and together, we'll champion a greener future."

"We're chuffed to have Refex on board," says CSK managing director KS Viswanathan. "Their commitment to eco-friendly initiatives aligns perfectly with our values. We're aiming to hit a six for sustainability."

Refex hopes to use the partnership to amplify its message of environmental responsibility, leveraging CSK's massive fanbase to promote sustainable practices. "We're not just playing the game; we're changing the game," Jain adds. "And we're doing it with a bit of style."