MUMBAI: Punjab Kings has announced a dynamic collaboration with customer engagement platform Moengage, aiming to take fan experience to the next level with data-driven personalisation and omnichannel automation.

The cricket club is set to harness Moengage’s analytics capabilities to refine digital interactions, automate fan journeys, and run targeted merchandise campaigns all tailored to fan behaviour and preferences. This move is part of the team’s wider ambition to foster lasting fan relationships and drive meaningful engagement across platforms.

Punjab Kings will also use the platform to track website activity, collect feedback and referrals, and personalise user experiences based on retention cohorts.

“We’re thrilled to work with Moengage as we aim to build stronger connections with our fans,” said Punjab Kings chief commercial officer Saurabh Arora. “Their advanced tools now allow us to craft experiences that truly resonate—something we couldn’t achieve without a unified engagement system.”

Moengage vice president of sales - India Shivangi Boghani added, “This partnership is a fantastic step for sports engagement. With our tech, Punjab Kings can connect with fans more intelligently and meaningfully setting a fresh benchmark in fan-centric strategy.”

With the cricket season in full swing, this collaboration is set to redefine how franchises interact with their supporters creating richer, more relevant experiences that last well beyond match days.