Mumbai: Season 10 of the Pro Kabaddi League has been an absolute delight for fans, infusing an electrifying dose of excitement and passion not only within the stadium but also permeating through schools, institutions, and kabaddi camps nationwide. To forge an even stronger connection between the game and its aficionados, a captivating initiative kicked off on 1 December 2023 in cities such as Hyderabad, Chennai, Mumbai, Ahmedabad, and Bengaluru– the Canter Activity.
The canter's tentative route ingeniously combines school visits in the mornings and afternoons, where students are treated to riveting match highlights and Kabaddi content. The canter's mission doesn't stop at schools; it extends to Kabaddi camps and bustling locations with high footfall. Here, spectators are treated to live matches, intensifying the thrill and spectacle of the game.
The Pro Kabaddi League's strategic activation aims at casting a wider net, attracting fresh audiences to the sport. With a particular focus on engaging kids, the initiative aspires to nurture a genuine interest in Kabaddi. By bringing the essence of the game to schools, the canter activity endeavours to create a ripple effect, channelling the newfound enthusiasm of students towards attending live matches.
More than just a promotional endeavour, these canter activations serve as pivotal instruments in heightening the overall excitement and thrill associated with the Pro Kabaddi League. By venturing into communities, schools, and camps, the Pro Kabaddi League not only expands its fan base but also deepens the roots of the sport across diverse demographics.
