Mumbai: With a mere few days to go before the newest league of India kicks off, Premier Handball League has launched its promo campaign – “It’s a Different Ball Game” which is going LIVE across the Viacom 18 Network - Sports 18-1 (HD & SD) and Sports 18 Khel and JioCinema.
The promo campaign embodies the spirit of India which is a land of various sports starting from Cricket which captures the largest share but at the same time, the country has grown to make space for various other disciplines like Kabaddi, Football, Volleyball and many other sports. Handball has a long history in India and has been in the shadows. Now, with Premier Handball League, the world’s fastest Olympic sport is going to get its due in India enthralling the Indian audience with high-octane action.
The promo film depicts a conglomeration of sports that are being played in India and handball players taking over all the fields and leading people from various spheres of life to the Handball stadium to experience the new and exciting Premier Handball League.
Speaking about the launch of the campaign, Bluesport Entertainment Pvt. Ltd. president Abhinav Banthia said, “We all know that Handball has existed in the country for a long time and the sole objective of the campaign was to showcase how India is going to awaken and accept a sport that they haven’t seen on their screens and stadium before. We have seen many hero stories coming from a number of new sports leagues that have emerged. Premier Handball League is the very launchpad which was needed for the players to not only showcase their skills to India but at a global level. On 8 June, India will be treated to a truly ‘Different Ball Game’.”
The background score of the film has been composed by Shikhar Naad Qureshi, the son and disciple of the legendary music composer and percussionist Taufiq Qureshi. Qureshi performs his trademark voice and breath percussions and truly brings a flavour of excitement to the whole campaign while keeping the spiel of both urban and rural to it.
“When I was approached to score the vocal percussion for the film, I was completely intrigued by the concept. I was surprised, how the sport is really popular in rural India and has a rich history, but yet hasn’t found its day in the sun at a national level. I, along with Shikhar Naad, designed the music keeping rural India’s calling for the sport, and the backgrounds from where most players emerge, also, connecting it with the kind of contemporary audiences the league wants to appeal to. I am hopeful that the campaign really does wonders in drawing viewers for the league,” said Qureshi
The Premier Handball League (PHL), is sanctioned by the South Asian Handball Federation and affiliated with the Asian Handball Federation (AHF). The league which will feature six teams – Delhi Panzers, Rajasthan Patriots, Garvit Gujarat, Golden Eagles Uttar Pradesh, Maharashtra Ironmen and Telugu Talons is scheduled to start on 8 June 2023, and will go on till 25 June 2023, at the Sawai Mansingh Indoor Stadium in Jaipur crowning the first Premier Handball League Champion.
