Mumbai: Viaccess-Orca (VO), a global tech solutions company, announced Friday that Hong Kong-based PCCW Media is using its VO Secure Player to offer an innovative 'Watch Party' feature for its Now TV subscribers.

During the ongoing UEFA Euro 2020 football matches, sports fans can watch live matches while simultaneously interacting with their Watch Party group through video chat, the tech company said in a statement.

VO Secure Player assures accurate and real-time synchronization of live video across multiple connected devices allowing users to hear comments and see reactions from their Watch Party group, it added.

"Live sports streaming is a competitive market, and it is critical for service providers to stay on top of emerging trends to drive better viewer engagement," said PCCW Media's head of technology Belinda Chan. "With VO Secure Player, we can confidently bring our new Watch Party feature to subscribers, offering them a one-of-a-kind viewing experience. The VO' Secure Player also enables real-time synchronization of premium content across all connected devices in the Watch Party group for a seamless experience."

"Now TV sets a great example of how a media entertainment company can deliver exceptional social experiences to viewers via innovative technology to enhance overall viewing experience during this challenging pandemic period," said VO's APAC-VP of sales Dokyung Lee. "The VO Secure Player plays a pivotal role in Now TV's Watch Party feature, and we are delighted to accompany Now TV on this journey to bring a unique, seamless viewing experience to sports fans."