MUMBAI: The personal transportation app Ola has jumped on board as the official cab partner of four teams playing in the on-going Indian Super League (ISL) namely Mumbai City FC, FC Pune City, Delhi Dynamos FC and Atlético de Kolkata. 

Ola will also give away free VIP, VVIP and Hospitality passes for the games of these four teams on select days to Ola customers, straight from their app.

Ola vice president Sudarshan Gangrade said, “Football is catching up as a major sport in the country with the formation of popular leagues like the ISL. The young and fast growing Ola user base has a large number of sporting enthusiasts and this is a wonderful opportunity for us to engage with them. With this partnership, Ola users not only gain instant access to their favourite ISL matches, but also to convenient and hassle free mobility options to reach the venue- all from the Ola app.”

Atlético de Kolkata secretary Subrata Talukdar added, “We are delighted to partner with Ola. Ola's partnership will go a long way in helping us reach out to millions of fans across the country as well as solve the mobility issue for everyone coming to see the matches. Parking and traffic hassles can be significantly minimized with fans now being able to use Ola for reaching the match venues.”

In another sports associations earlier this year, Ola was the official cab partner for five Indian Premier League (IPL) 2015 cricket teams namely Chennai Super Kings, Mumbai Indians, Rajasthan Royals, Sunrisers Hyderabad and Kings XI Punjab.