Mumbai: Warner Bros. Discovery has appointed Luis Silberwasser as chairman and CEO of Warner Bros. Discovery Sports.

In his new role, Silberwasser will lead the company’s US sports portfolio and oversee a unified, global sports strategy.  He will report to CEO David Zaslav.

Silberwasser is a veteran media executive with decades of experience in worldwide content development and programming strategy. He most recently served as TelevisaUnivision US Networks Group president, where he led the growth of its broadcast and cable networks as well as the entertainment, news, and sports content and programming strategies.

Earlier, Silberwasser spent 16 years at Discovery Communications, Inc., where he held several positions of increasing leadership responsibility, most recently as Discovery Networks International executive VP, chief content officer. In that role, Silberwasser was instrumental in building the company’s international business and its early focus on live content, including sports.

“I have known Luis for many years and have tremendous respect for how hard he works, how collaborative he approaches the job, and his ability to build very successful global businesses and brands. I am thrilled to be working with him again, and believe Luis’ strong international business relationships, leadership track record and passion for delivering the best content and consumer experience make him the ideal leader to oversee the continued growth and expansion of our world-class sports business,” said David Zaslav.

“I am delighted to join Warner Bros. Discovery during an exciting and innovative time especially for its newly integrated global sports business and the great team at the company which boasts some of the most compelling on-air talent, world class production values and the broadest media rights in the world. I truly feel like I am returning home under David’s dynamic and forward-thinking leadership and look forward to working with the global sports organization, our sports rights partners and the entire WBD company to deliver the most compelling and exciting sports programming to our fans and audiences worldwide,” said Silberwasser.

Turner Sports president Lenny Daniels and WBD regional sports networks president Patrick Crumb will report to Silberwasser. WBD Sports Europe president, MD Andrew Georgiou will continue to report to president international Gerhard Zeiler.