MUMBAI: The ICC Men's Champions Trophy 2025 has knocked previous cricket viewership records for six, becoming the most-watched multi-nation cricket tournament ever in India, the ICC declared in a press release issued on 21 March. The eight-team competition outpaced the ICC Men's Cricket World Cup 2023 by a whopping 23 per cent in TV ratings.
Indians devoured an eye-watering 250 billion minutes of cricket action across platforms during the tournament, with 137 billion minutes consumed on Star Sports and another 110 billion minutes on JioHotstar.
The India-New Zealand final played in Dubai on 9 March drew an extraordinary peak concurrency of 122 million live viewers on television and 61 million on JioHotstar—the highest digital viewership ever recorded for cricket. The match became the second-highest rated ODI in TV history outside of World Cup matches, with 230 million viewers tuning in and 53 billion minutes of watch-time across all platforms.
"The Champions Trophy made an amazing return after eight years and the viewership numbers from India have been overwhelming," said an over-the-moon ICC chairman Jay Shah. "The incredible figures highlight the mass appeal that cricket has in India and how taking ICC events to audiences in different languages can significantly boost fan engagement."
The group stage encounter between arch-rivals India and Pakistan—cricket's equivalent of a bare-knuckle brawl—became one of the most-watched ODI matches in Indian history. The match clocked over 26 billion minutes of watch-time on linear TV, besting the countries' 2023 World Cup clash by 10.8 per cent.
The Dubai contest on 23 February, which saw India maintain their hex over Pakistan in ICC tournaments thanks to Virat Kohli's heroics, was watched by a staggering 206 million people on linear TV.
Jio Star chief executive for sports Sanjog Gupta couldn't resist a bit of corporate chest-thumping: "This accomplishment is a result of the combined strength of the widest, most deeply penetrated multi-platform destination for sports, the fan-focussed story-telling approach of the JioStar 'mega-casts' and our superior technological capabilities."
The extraordinary viewership was bolstered by rights holders JioStar's comprehensive coverage strategy. Matches were broadcast in English, Hindi, Tamil, Telugu and Kannada on Star Sports and Sports 18 channels.
On digital platforms, the tournament was streamed across a record 16 feeds, including nine languages—English, Hindi, Marathi, Haryanvi, Bengali, Bhojpuri, Tamil, Telugu and Kannada—plus four multi-cam feeds, an Indian Sign Language feed and the Max View feed on JioHotstar.
India's unbeaten run to the trophy certainly didn't hurt viewing figures, with fans glued to screens throughout the tournament. The marketing campaign, targeting "differentiated audience segments with distinct persuasions across devices," appears to have hit the sweet spot of the bat.
For advertisers who paid top rupee for spots during the tournament, the unprecedented viewership must feel like money well spent. For Indian cricket fans, it was simply another opportunity to indulge their national obsession—albeit in greater numbers than ever before.
