Mumbai: Globale Media, a mobile and web advertising company has begun its investment journey with Rooter, India’s leading gaming & e-sports content platform. A first-of-its-kind investment made by the ad-tech company, which has offices across the SEA and MENA regions. Rooter raised an investment of $16 million (131 crores) through debt and equity. The growth round led by Lightbox, also saw participation from Trifecta Capital, Pivot Ventures, Baldota Family Office, Denlow Private Trust, Venture Catalysts, and Potential Ventures.

Spearheaded by Globale Media founder and CEO Bhavesh Talreja which is one of the leading mobile and web advertising companies in India. And with an in-depth network in the gaming industry, it only made sense to invest in a gaming-focused startup when India is steadily witnessing growth in this sector.

Rooter’s latest capital infusion, which closed on the back of a strong balance sheet, will provide additional fuel to accelerate the company’s growth plans. The company will be utilising the funds to strengthen its technology capabilities, sharpen its product bouquet, and further enhance user experience on its platform. It will also be pursuing market expansion and cross-border growth opportunities, including potential strategic acquisitions.

With plans to always stay ahead in the game, Globale Media also launched GMX- a programmatic self-serve cloud-based platform for unique audience segmentation a while ago.

Commenting on the investment, Globale Media founder and CEO Bhavesh Talreja said, “The esports and gaming community has been witnessing steady growth lately and will only see a positive trajectory in the coming future. Our aim is to work with Rooter on their monetization front through this investment, as Rooter is one of the biggest esports streaming platforms in India. We were also motivated by their plans of enhancing user experience, market expansion, and industry achievements.”

Rooter founder & CEO Piyush Kumar added, “We have always been closely associated with Globale Media over the years. So, when they expressed their interest in investing in our company, we were heartened by their confidence. Our current fundraising round will provide us with the impetus to further develop our technology framework and pursue organic and inorganic growth opportunities.”