MUMBAI: Future Group, one of India’s largest retail brands, has come on board as an associate sponsor with Star India for this season of the Indian Premier League, which kicks off on 7th April. Future Group will be an associate sponsor, joining brands such as AMFI, Asian Paints, Dream 11, MakeMyTrip, Parle Products, Polycab and Vimal Pan Masala in the category, taking the tally to 8 brands. The co-presenting sponsors are Vivo, Coca-Cola and Jio.

Future Group CEO-food business Sadashiv Nayak said, "As one of India's leading retail chains, catering to over 400 million customers a year, we at the Future Group depend upon strong consumer connects to drive our mission to pioneer the consumption-led growth story in India. At Big Bazaar and FBB, we believe in celebrating every tyohar or festival with people of the country and we believe an event like IPL is one of the new age festivals that we celebrate. With our presence in more than 240 cities, we are excited to partner with the Vivo IPL 2018 because it will be presented in 5 regional languages along with English."

Dream 11 co-founder and CEO Harsh Jain added, “As India’s fastest growing sports-gaming platform, Dream11 has been a leader of the fantasy sports industry in India. We are delighted to come on board for Vivo IPL 2018 because it will provide us great traction with the largest audience from any single event in Indian television history and we look forward to benefitting from the association.” 

“Some of the biggest and best brands have signed up with us, which is a testament to their belief that Vivo IPL 2018 will deliver them unparalleled reach and engagement across geographies and demographics throughout the length and breadth of India,” said Star Sports EVP and head of ad sales Anil Jayaraj.

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