Mumbai: Discovery Network's television sports channel Eurosport India has unveiled a fresh new look inspired by its mission to ‘Unlock the Power of Sport.’ This distinctive new identity will consolidate the overall look of Eurosport across platforms.

Alongside the new visual identity, the brand is also launching a dynamic soundtrack inspired by a thumping heartbeat that depicts the raw human energy and emotion of sport for fans and athletes alike. This has been used to create a rhythmic on-air sound to accompany the new visual design.

“Eurosport India continually strives to present its content to fans in the most compelling and engaging way. The distinctive new visual identity celebrates the unique events which are broadcast and streamed while taking audiences through the viewing experience," said Eurosport in a statement. "The redesign will be implemented across platforms where Eurosport is available to ensure viewers continue to enjoy a consistent experience wherever they are watching.” 

Eurosport India has several premium new sports properties lined up for its viewers in 2022. These include the AFC Women's Asian Cup, MotoGP, Euro League, Dutch League, All Elite Wrestling, PFL, PGA Tour, Tour de France, Giro d'Italia, and Asian Tour among others.

Having expanded digitally, Eurosport India can now be streamed on the discovery+ app.