ESPN Star Sports launches sports news and interactive website for Taiwan

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

ESPN Star Sports launches sports news and interactive website for Taiwan

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TAIPEI: ESPN Star Sports has just launched its dedicated Taiwan website, ESPNSTAR.com.tw, to directly provide sports news and information and build an interactive community for sports fans in Taiwan.

This is the third ESS website. The first was the regional site ESPNSTAR.com and the second was ESPNSTAR.com.cn which is in simplified Chinese and is dedicated to servicing the information needs of sports fans in China, an official release says. The Taiwan site is completely in traditional Chinese.

ESS is also hoping that advertisers will come on board by incorporating their on-air campaigns with an on-line component.

Besides covering sports, ESPNSTAR.com.tw will also feature ESPN and Star Sports presenters hosting their own chat rooms. Professional sports experts will also host discussion groups and the possilibity of webcasting of some live games are also in the pipeline, the release says.

ESPNSTAR.com.tw will also encourage the creation of a virtual community through a two-pronged membership process - one for viewers and another for clients.