Mumbai: India’s food court on an app - EatSure is gearing up for this T20 season 2023 with an exciting partnership as the official food delivery partner of one of the leading T20 teams - Royal Challengers Bangalore (RCB). EatSure, considered as a category creator in food delivery and an omnichannel player with online and offline presence will not only exclusively curate the eating experience at all RCB home matches in Bangalore’s Chinnaswamy Cricket Stadium but will also have exclusive offers on match days on its app platform.

With this association, EatSure became the first food-tech player to curate the entire food experience and bring multiple iconic brands, both own and partner, to a stadium during a T20 match. EatSure will offer multiple iconic brands such as Faasos, Oven Story Pizza, Behrouz Biryani, Sweet Truth, Wendy’s in the food court experience that it will be curating for fans at the stadium. EatSure will also be a one stop hunger killer for RCB and T20 fans, wherever they watch the match - be it their homes or in the stadium.

Podcast Sponsor

Along with being present as the official food delivery partner, EatSure will also be the official sponsor of the famous The RCB Podcast. As a property, the podcast has gained prominence since the start as it shared interesting life stories of key RCB players around a common theme - “Game Changers”.  The 2023 podcast will feature, Virat Kohli, Faf du Plessis, Dinesh Karthik, Harshal Patel, Mohammed Siraj and other favourite RCB stars talking about the game changing moments of their lives. The recent episodes with Virat Kohli and Faf Du Plessis, gained massive traction and snippets from the video were picked up by various sites and publications.

Watch the Virat Kohli episode of the podcast here:

Home city matches

As a part of this partnership, EatSure will get exclusive rights to sell food in the concessionaire area of the stadium across all 7 home matches of RCB. With multiple brands on offer, EatSure aims to connect with Indian cricket fans and strengthen its brand positioning.

Offers Galore for EatSure Customers

For the very first time, EatSure customers and RCB Fans will also get a chance to get their hands on match tickets & exclusive RCB merchandise. As a part of the many offerings that are being planned, EatSure will offer a chance to some lucky customers to watch the match live from the stadium and watch their favourite players in action. EatSure will also enable customers to win RCB branded memorabilia like jerseys, caps, bats etc.

Speaking on the occasion, Royal Challengers Bangalore head & vice president Rajesh Menon said, “We are delighted to partner with EatSure this season. RCB believes in creating a wholesome match experience for fans and F&B is central to at-home and stadium match viewing experience. We look forward to creating a great viewing experience during this season especially when the team returns to home stadium after three years”.

EatSure brand head Addarsh Barathi said, “We are pleased to announce our association with Royal Challengers Bangalore for 2023 T20 season. T20 is one of the most important cricket seasons which brings fans together across the country and RCB due to its charismatic team is a perfect partner for us. Additionally with the rollout of RCB’s lifestyle ambitions and T20 being a huge platform for engaging with consumers we believe our association with the team will enable us to enhance our brand visibility and drive consumption during the coming cricket season.”