Mumbai: Indian international cricketer Deepak Chahar is entering the gaming space with fantasy game platform TFG (Trade Fantasy Game). The venture marks his debut in the entrepreneurial space as the co-founder along with wife Jaya Chahar who will serve as JCDC Sports CEO. Chahar, who will also play the role of the brand ambassador, will look to connect and engage with his fan base of over five million users across platforms.

JCDC Sports is a sports technology company established in March 2022 and is headquartered in Delhi. The company aims to reach one million users by FY24 and introduce two new features in the next two quarters to increase reach and engagement leading to larger user acquisitions.

Chahar said, “This is thrilling and I am looking forward to this new venture as an entrepreneur. TFG will allow me to reach my fans in a whole new way. I hope to leverage my knowledge of cricket and harness technology to reach out to millions while connecting and engaging with them and adding value to the sport and the cricketing ecosystem as well.”

Jaya Chahar said, “The gaming industry has been witnessing fast paced growth and seeing a rise in gamers daily. Being from the cricketing community, this venture was the best way to extend ourselves by entering the cricket fantasy space and taking the sport from the field to the gaming arena.”

Unlike other fantasy sports games, TFG will reward not only the user’s skillset but also the user’s loyalty and their frequent participation, i.e. both player performance and user participation will play a significant role in increasing the user’s digital collectibles. The game will engage users with features like wildcards, fantasy clashes, trading of cards, venue statistics, etc., which will enrich their journey on the platform towards absolute rewards and ownership of player cards with a long term vision to be the most engaging and entertaining platform for all sports viewers in India.