Mumbai: Bombay Shaving Company, loved for their exciting grooming and shaving products and innovative approach to marketing, have entered into a unique product and content partnership with the Rajasthan Royals cricket team. The engagement will come alive with the onset of cricket's biggest extravaganza which starts from 31 March, 2023.
As the 'Official Grooming Partner' of the team, Bombay Shaving Company has introduced an 'Exclusive Royals Edition' co-branded range of shaving and grooming products to celebrate the homecoming of the team, and provide young cricket loving Indians an authentically uplifting grooming experience.
The products are unique in themselves. For instance, there are customisable smooth razors and bestselling trimmers with names engraved for a personal touch. A specially formulated face wash for acne prone skin in the summer. And also a premium fragrance and deo spray collection, appropriately named 'Jodhpur' (amongst others) for a royal fragrant touch. The bestselling charcoal and coffee face wash and most loved charcoal shaving foam will be seen as part of the grooming partnership, as well.
In addition to all leading online and e-grocery channels,like Flipkart & Big Basket, 'The Exclusive Royals Edition' collection will be available across neighborhood & leading stores in Rajasthan and the country. RR fans can get the range on the RR shop, and will even find it in the stadium as they cheer for their team.
"Bombay Shaving Company is one of the most exciting young brands in the country today. Their products are delightful and the people and brand have a unique vibe that blends beautifully with our young, energetic, yet Royal spirit. This product-centric deal is special, and we couldn't have asked for a more natural fit," said Rajasthan Royals chief business officer Alok Chitre.
"Despite its rich tradition and associations with impressive personalities and glamor, Rajasthan has been curiously underserved by grooming brands. In a short period, we've been able to build a meaningful presence in the state. With the homecoming of the team, and through this unique range, we wanted to authentically participate with the fans of RR and the beautiful state of Rajasthan. We have a long term view on Rajasthan, and will do our best to enable a young aspirational generation of people to Look and Feel Like A Royal - through an exciting range of products, meaningful campaigns (right through the season) and some exciting 'always on' rewards - like 'royal vacations' - something that most folks look forward to with the onset of summers. We want to be a brand of choice not only through products, or through the tournament, but long term meaningful associations, which this partnership truly symbolizes," said Bombay Shaving Company co-founder and COO Deepak Gupta.
"We've always had a special place for the Royals in our hearts. They truly represent the challenger to the winning story. A journey that we too find ourselves in as a brand. Truly excited to see how the season unfolds, but even more excited about what we're offering fans and young Indian men through this unique partnership," said Bombay Shaving Company founder and CEO Shantanu Deshpande.
