New Delhi: It's that time of the year again, which cricket fans have been waiting for with bated breath. The 14th edition of the Indian Premier League (IPL) is here and the excitement is palpable. Radio channel Big FM has partnered with the IPL team Rajasthan Royals for the second consecutive year as its official radio partner.
The second wave of Covid2019 cases continues to pose a challenge and once again, all the matches will be played in empty stadiums, with no enthusiastic fans to cheer their favourite teams. Big FM has announced that it intends to broadcast the stadium experience and ensure that fans can enjoy the revelry from the comforts of their home.
As a part of the association, Big FM will become Radio Stadium for an hour every day, serving exclusive trivia, conducting exciting contests and quizzes, and hosting an expert panel that will speak on the team and players, and give royal updates on pre or post matches of the Rajasthan Royals team.
The radio network will also give a chance to their listeners to come up with a ‘royal chant’ for team RR. Listeners will be asked to describe each Rajasthan Royal player in a word. Shortlisting 11 words that best describe each player, Big FM will compose a royal chant using them as core lyrics. The chant will be played on the radio network during each match of the team.
Big FM country head product - marketing & THWINK BIG Sunil Kumaran said, “This year, the celebrations are a little different, with fans gearing up to enjoy the matches from their homes. However, we don't want them to miss out on the frenzy, and hence through our campaign, we are presenting a multi-platform immersive and engaging experience that will take the excitement and the entertainment quotient a notch higher.”
The association will allow fans to know more about their favourite RR team players, inside trivia, anecdotes, and fun stories with the Royal Camp, through smart speakers and Android phones. Players will be asked to share stories about teammates, which will be available on the smart assistant in an exclusive format. Big FM will also curate special playlists for some of the top players of the team that match their on-field persona. These playlists will be available on music streaming platforms as the Royal Playlist.
Rajasthan Royals COO Jake Lush McCrum said, “Our fans mean everything to us. With no fans in the stadium, we need to find different ways to bring them as close to the action as possible. Through this partnership with Big FM, we are excited to bring our fans the joy, excitement, anticipation, and entertainment of IPL from the comfort of their homes.”
