MUMBAI: The Indian Premier League Media Right ITT has received a massive response from the leading media and technology companies. The ITT document was available for purchase from September 19 to October 18, 2016. The Media Rights bid submission process will happen on October 25, 2016.
BCCI President, Lt. Anurag Thakur said: “With the global trends of showcasing content on multiple platforms becoming increasingly important - TV, Internet and Mobile rights are up for grabs together this time. To have as many as 18 prospective bidders in the fray reinstates the faith of market forces in Indian Premier League.”
BCCI honorary secretary Ajay Shirke said: “This is a significant step for the Board, and we are excited to have 18 prospective bidders for IPL Media Rights. Our intention is to ensure the most comprehensive coverage of the IPL across the globe.”
The complete list of entities that have purchased the ITT is as under:
Rights on offer - Different packages for Television & Digital
1. Indian Sub-continent Television Rights: 2018 - 2027 (10 IPL SEASONS)
2. Indian Sub-continent Digital Rights: 2018 - 2022 (5 IPL SEASONS)
3. Rest of the world (ROW) Media Rights: 2018 - 2022 (5 IPL SEASONS)
