MUMBAI: Reliance Communications, today became the first telecom operator in the World to have premiered a movie on the mobile platform, with the premiere of world's first mobile movie 'Ctrl+Alt+Del' on Reliance Mobile World.
The launch of Ctrl+Alt+Del, a 25 minute film specially produced for the mobile platform by Phonethics Mobile Media, can be accessed by millions of Reliance Mobile customers on the first day of its launch and is a significant path-breaking initiative in the global telecom space.
"The premiere of Ctrl+Alt+Del on Reliance Mobile marks another milestone whereby the Indian film industry has recognized the power of the mobile medium by releasing it on Reliance Mobile World", said Mahesh Prasad, President, Applications Solutions & Content Group, Reliance Communications. "Reliance continues to delight its mobile customers by bringing big screen content to mobile phones such as the recent introduction of TV serials like Mahabharata and Malgudi Days", he added.
Speaking on the occasion, Mr. Saurabh Gupta, CEO, Phonethics Mobile Media (P) Ltd. and Director of Ctrl+Alt+Del said, "Phonethics is in the advanced stages of developing a slew of new products for exclusive distribution over mobile phones in the growing Indian market. The company has a rich and diverse talent pool that combine to create the best of content. We look forward to surge ahead with the support of partners such as Reliance and Rahul Bose".
Releasing Ctrl-Alt-Del on Reliance Mobile World noted actor Rahul Bose, said "For the first time in world telecommunications history the customer has been offered two completely diverse offerings on single platform: mobile services and movies! I believe that the mobile phone is the next best medium for infotainment that will reach out to the present day's tech savvy audience. I am thrilled to be part of this never-before initiative jointly promoted by Reliance Communications and Phonethics Mobile Media."
Reliance Communications has been the pioneer in the Value Added Service segment and has maintained its leadership by offering a suite of mass market as well as niche utility, entertainment and informative applications for its subscribers. Earlier this year, Reliance Mobile became the first telecom operator in the World to launch a TV channel on the mobile, with the premiere of Times Now. The company was India's first telecom operator in India to launch mobile streaming and Mobi-Serials.
