MUMBAI: FoodFood, the food lifestyle channel which has recently announced several senior level appointments, launched international shows and most recently, a renewed positioning for the channel, has brought in Vaibhav Vishal as its creative head to sizzle up the channel.

“We are extremely happy to have attracted a talent like Vaibhav who brings with him a rich background in creative, marketing and media. Vaibhav spearheaded the new repositioning campaign for the channel and we are confident that through the new shows he has clearly articulated the brand vision and desired positioning to lead the network into the next level. With him on board we are sure he will give new impetus to his experience in programming and related areas,” said SK Barua. 

With over 15 years of experience spanning creative leadership, programming, marketing and new media specialisation, Vaibhav has been a driving force for notable brands like MTV India, RedFM, YFilms, MTunes HD, FTV India, Helios Media and now FoodFood. Starting out with advertising, he has been an AVP – creative and content at MTV, the national creative head at Red FM, taking care of its entire national network and a brand strategist for several independent consulting projects.

Sharing his vision as the creative head of FoodFood, Vaibhav said, “The agenda we’ve set for the channel is best described by the tagline - ‘It’s sizzling!’ and I am here to make sure that it surely does in every way.”

Popularly known as V2 in the industry and @ofnosurnamefame in the world of social media, Vaibhav loves to immerse himself in popular culture, keeping abreast with the latest on the internet. And, of course, he loves his food!