NEW DELHI: The seven-year-old health and fitness television channel Care World TV has been launched in the United States to become the world's largest global healthcare television channel.

Senior media professional Lal Dadlaney has been roped in to set up and launch the channel in the US.

The channel will deliver high quality credible content in holistic, ethical and professional manner integrating health and fitness for the mind, body and soul with the help of highly experienced practitioners specialising in various disciplines and well known spiritual leaders who share alternative remedies and ancient secrets.

Care World TV has been launched as a conventional and complementary medical, wellness and lifestyle channel to serve south Asians in the US and Canada. The channel will carry US produced content involving prominent US doctors who seek to give back to the community their knowledge and skills.

Dadlaney, formerly Business and Operations head at TV Asia USA network, was primarily responsible for revamping and strengthening the infrastructure and operations of the channel. Based in New Jersey with over 20 years in Film and TV distribution, he will launch Care World TV USA the first 24x7 channel.

Care World TV MD Ajit Gupta is providing content, ideation and studio infrastructure; and along with Dadlaney and others is a founding member of the new venture.

“While there are many channels in the general entertainment space in the US and Canada in all languages for south Asians, there is not a single channel dedicated to providing quality health information in an engaging, exciting, and entertaining manner. Care World TV USA will occupy that space,” Gupta said.

“Our team believes passionately in the concept 'prevention is better than cure' and this drives the programming philosophy,” he added.

“A healthy peaceful mind is directly correlated to a healthy body and our programmes reflect prevention, natural treatment of ailments and at-home remedies. Care World TV USA has a lot of potential in markets like US and Canada. I am certain we will rewrite the history of American television programming in this segment,” Dadlaney said.

The channel is in test mode and is available for free 24 x 7 on many of the digital devices.