MUMBAI: In tandem with Zee Telugu’s promise to encourage women to take a lead in their life, the channel has launched a new fiction show called Fida. The new (dubbed) fiction show comes as good news for Pallavi Gowda’s fans, where the story revolves between a girl, played by Pallavi Gowoda, who is bold and beautiful, and a man who is calm and composed. The story beautifully captures the emotion of love and how love can transform people for the better.  This new show launched on January 28th, 2019, from 5:30 PM to 6:00 PM only on Zee Telugu and Zee Telugu HD.

Valli and Deva, two opposite personalities from a scenic village of Allapuzha, fall in love with each other. Valli, a smart and a young teacher initiates a relationship with Deva, who is shy and an introvert. While Deva’s life changes as he turns to becoming a romantic person, his sister-in-law, Shreeja is against Deva getting married to Valli and takes every possible step to sabotage the relationship. Shreeja doesn’t want to entertain the thought of another daughter-in law in the family, fearing a share in the wealth of the family. Hence, Shreeja influences her cousin, Malavika and instructs her to win Deva’s heart. The more Malavika falls in love with Deva, the more Deva gets attracted towards Valli. Except Shreeja, who has a strong control over Deva’s fate, other family members support Valli and her love for Deva.

Watch the story unfold as Valli ensures that Deva realizes his love for her and acknowledge the special connection they have.