MUMBAI: Come 28 September and Zee Marathi is all set to launch a new show called Maze Pati Saubhagyawati.

The show will be aired from Monday - Saturday at 8.30 pm.

Maze Pati Saubhagyawati is a story about a man, who realises the worth of a woman when he himself has to essay the role of one.

Zee Marathi business head Deepak Rajadhyaksha said, “The concept of Maze Pati Saubhagyawati is unique and has been created keeping in mind the need for differentiated content that has become the hallmark of Zee Marathi programming ethos. The concept is based on a very poignant insight that woman and her life are not as simple as it looks and one needs to go to another level to start empathising with her. The story essays the life of many who come to Mumbai with dreams of making it big in the world of acting and the challenges life throws at them. The presence of seasoned and veteran actors makes this offering something people are looking forward to. The initial buzz has been very positive and people are looking forward to seeing the show after catching the glimpse of the promos and the off air campaign.”

Zee Marathi has taken to ATL in a big way to promote the new show. TV, print and outdoor mediums sport ads of Maze Pati Saubhagyawati. Additionally, the channel has also launched initiatives on social media planned during the launch and sustenance of the show.

The outdoor campaign focused on the Mumbai and Pune markets with investments in key areas. Promos of the launch have also been running in Ganpati pandals across Mumbai.

The show has been produced by Teamwork Ultra Creations and directed by Mandar Devsthali. It stars Vaibhav Mangale, Nandita Dhuri, Ashok Shinde and Ramesh Bhatkar.