MUMBAI: Zee Keralam has rolled out another unique initiative by surprising winners of the Panam Kaykum Maram contest with gift delivery at their doorstep. The contest ran on the channel between 30 November to 5 December. The 420 viewers who answered the questions correctly won pressure cookers which were delivered to their homes. And the lone lucky winner who got all the answers right during the week-long contest won one lakh rupees as a cash prize.

Zee Keralam has also become the first channel in Kerala to undertake such an initiative. For this purpose, the channel operated two vans with its brand name and logo on them to ensure the gist reached the winners securely at their homes. The initiative was designed to  honour the viewers who are an integral part of the Zee Keralam family. During Covid2019, the viewers stood with Zee Keralam and their support enabled the channel to climb into the ranks of top Malayalam channels. The prompt delivery of the gifts is a token of respect for those who have taken part in the competition.

Zee Keralam, a new entrant among Malayalam entertainment channels, grabbed the second spot in the fiction category. Earlier, the channel had delivered the gifts of Chembarathi serial saree at the doorstep of the winners. The serial artistes of the channel, Thara Kalyan and Haritha Nair, had paid a visit at the home of a contest winner, which went viral on social media.