Mumbai: Zee Cinemalu completes five years on 4 September and to commemorate the milestone, the channel is set to unveil an altered brand identity and a brand anthem on the lines ‘Raa Raa Mama..Chuddam Zee Cinema’, composed and sung by Rama Krishna Miriyala.

The channel was launched by South star Chiranjeevi in 2016 and caught the attention of Telugu viewers with blockbuster Telugu films and world TV premieres. The channel tagline is ‘Dil Pai Super Hit’ and the new packaging will reflect this sentiment, said the channel in a statement. “The new packaging reflects happiness, vibrancy, fun, and quirkiness that is symbolic of the channel’s identity," it added.

“The success of Zee Cinemalu is very close to our heart because this was the first film channel in the south market from the ZEEL bouquet and the latest entrant into the Telugu genre," said Zee Cinemalu, business head, Sai Prakash. "On this truly momentous occasion, we reiterate our commitment to offering only the best-in-class entertainment that will be loved by the Telugu audiences."

Zee Cinemalu is the first film channel to introduce the concept of world television premieres in the Telugu market, giving a unique offering to film lovers. Over the years, the channel witnessed tremendous outcomes as it experimented with showcasing 11 movies per day. It also packaged 17 stories to bring a unique mix of interesting stories each hour on a single day for the viewers.