Mumbai: Viacom18 has announced the appointment of Vipul Nagar as business head for Colors Gujarati.

In his new role, Nagar will be responsible for managing the overall business and operations for Colors Gujarati and Colors Gujarati Cinema and report to Viacom18 head of regional entertainment (Bangla, Odia, Tamil and Gujarati clusters) Rajesh Iyer, said the company in a statement on Wednesday.

Nagar comes with over two decades of industry experience, bringing in extensive knowledge and understanding of the Gujarati content ecosystem, having led programming for Ahmedabad, Vadodara, Surat and Rajkot at Radio Mirchi. In his most recent role, he was associated with Mirchi Brewery as senior vice president and national solutions director.

“Gujarat has a vibrant culture which is reflected in the variety of its entertainment landscape. The market has, of late, demonstrated an increasing appetite for homegrown content in the broadcast entertainment space and this provides us with a significant opportunity," said Rajesh Iyer. "As we look to build our presence amidst both our viewers and advertisers, with Vipul’s rich experience across the media and entertainment value chain, he is well poised to tap into the full potential of the market."

In his previous role, Nagar has led teams at Radio Mirchi, Dcube and EAI Education. He has been conferred with the prestigious New York Radio Award, Asia Consumer Engagement Forum Award, India Radio Forum Award, and Golden Mikes for his work. He was also awarded with Safdar Hashmi National Award from UP Sangeet Natak Academy for his contribution in theatre.

“The Gujarati cinema and entertainment market provides a plethora of opportunities and is known for its creative prowess for producing content that is engaging, fun and entertaining," said Nagar. "Colors Gujarati and Colors Gujarati Cinema have an interesting legacy and I am excited to embark on the journey to take them to even greater heights."