MUMBAI: BIG is the key word for Bengal’s most awaited festival this year.

“Eto boro! Shotti?” (So Big! Really?) cemented itself as the longest running teaser campaign in the market with a cement brand’s innovative Pujo claim hitting the market almost 3 months ahead of the festivities.

The biggest Pujo Committees (Naktala Udayan Sangha, Agradoot Uday Sangha, Santosh Mitra Square) were quick to ambush the campaign and out-shout it through the biggest outdoor blitz seen in Kolkata.

In this melee, Bengal’s biggest news channel has caught on to the Pujo pulse of one-upmanship and spirited rivalry and launched the big-on-attitude ‘Pujor Tokkor’ campaign.

While the full plan covers the biggest foot print of 71 on-ground touch points (56 Pujo tie-ups, 15 societies), the marketing campaign is already on air, on Friends FM, across our web and digital pages and in The Telegraph.

For the first time in our 10 year history we have launched 3 films at one go for Pujo. The films have been shot in Kolkata by the director of this year’s acclaimed Bangla hit Open Tee Bioscope and award winning musician, Anindya Chattopadhyay. The stories bring to life the true mood, color, competitiveness and strive for excellence that embodies the Bengali’s relationship with our beloved Durga Puja.