MUMBAI: Sun TV Network and its group companies will donate Rs 10 crore to provide relief for those affected by the outbreak of COVID-19, joining a slew of broadcasters in providing assistance.

Sun TV Group announced that as an expression of solidarity with the nation's collective fight against the dreaded virus, all 6000 employees will donate one days' salary for the cause.

The money will be donated for several initiatives currently under way at various states in India including the following:

1.    Donations to the various programmes initiated by the government of India and state governments
2. Partnering with NGOs that are providing succour to migrant labour displaced from their livelihoods and other initiatives related to COVID-19 relief work.

2.    Financial assistance to daily wage earners, working either directly or indirectly associated with TV, the movie industry and other allied activities.

In addition, the group is actively exploring other options to leverage its resources, including all its media assets so that greater awareness can be spread among millions of viewers across India and rest of the world, informed Avinash Naik.

Earlier, leading broadcasters like Zeel and Sony announced financial assistance in this regard.