NEW DELHI: Broadcast Audience Research Council (India)'s former tech-com member and industry veteran Paritosh Joshi has joined the Chennai-based Sun TV Network to oversee and drive the revenue growth prospect of the Network Channels across four south Indian languages Tamil, Telugu, Kannada and Malayalam.

Although Joshi denied having 'joined' Sun TV while talking to www.indiantelevision.com, Sun TV sources told this media portal that Joshi, who has helped the growth of several channels, has joined on a temporary assignment.

His last assignment was with India TV as the CEO till August 2016. In this new assignment, he will be working towards increasing the revenue generation capabilities of the network channels.

Sun TV has 34 channels including news and non-news channels. Paritosh is expected to function as a Strategic consultant who will be guiding both GEC and Non GEC network channel’s sales teams towards better realisation of revenues.

Joshi has vast experience of more than three decades in Brand Portfolio, Advertising, Media & Broadcast sector in Indian and South Asia. He also specialised in Consumer Product and Service Sales and Marketing, Business Negotiation, Team leadership and motivation, Goal setting and budgeting, Vision articulation.

He has been associated with Shop CJ, Star India, Business Standard, ITC Limited, Lintas India and P&G. He also plays mentoring and advisory role in MRUC and served for Indian Broadcasting Foundation.

An alumnus of IIM Ahmedabad with graduation in Statistics and Mathematics, he was among those who helped the roll-out of BARC India and took part in several workshops all over the country to familiarize the media and the TV industry with its work.