BENGALURU: On 4 April, the Star Networks Malayalam general entertainment channel Asianet launched the second season of quiz based show Sell Me The Answer . The show airs every Monday to Thursday between 9.00 and 10.00pm. The show tests the knowledge of the contestant more than her or his brain power claims the channel.

Like the previous season, Sell Me The Answer will run through 80 episodes. Participants have been selected through an audition process, a written exam, interview and a phone in.

The show has popular Malayalam actor Mukesh as the celebrity quiz master to conduct the show. Mukesh was also the quiz master for season one. Mukesh is already hosting a comedy show on Asianet titled Badhai Bunglow.

The quiz based show demands that the contestant to utilize both their IQ and EQ. Asianet says that the format of Sell me the Answer on Asianet is unique and different from the previous quiz shows as the show gives opportunity for both the contestants and the traders to win the prize money, with their knowledge as well as confidence. As per the format, there are 10 questions, 10 answers and one can answer these questions with or without the help of traders.

Asianet has roped in Fogg Scent as the branding partner, Exo as powered by sponsors. The co-sponsors for Sell Me The Answer are Bru, Swayamvara Silks, Frooti, Cubix Footware and Nerolac Excel.