MUMBAI: The new Marathi music channel from Media Worldwide Limited finally began beaming on Indian television on 18 September at 9.50 pm after receiving its license from the Information and Broadcasting (I&B) Ministry.

Called Sangeet Marathi, the channel will cater to music lovers in Maharashtra with regional and Marathi film songs. After Sangeet Bangla and Sangeeth Bhojpuri, this is Media Worldwide’s third offering to the regional music channels space.

Sangeet Marathi has brought in Fair & Lovely from Hindustan Unilever as its exclusive launch partner and a series of activities are in store in the upcoming weeks surrounding the launch.

“We all very excited about finally launching Sangeeth Marathi tonight. We will soon arrange press conferences across Maharashtra to bring the channel closer to people. Starting this Sunday, we have will also ensue large scale OOH promotions including billboards. We are also using our other channels in the network to spread the word out about Sangeet Marathi," Media Worldwide Limited CEO Prashant Chothani told Indiantelevision.com, shortly after getting their license approved from the I&B ministry for the channel launch.

"One can also expect some below the line activities across the state, where we plan to engage our viewers and get them familiar with Sangeet Marathi," Chothani added.