MUMBAI: Sri Adhikari Brothers (SAB) Group’s Marathi channel Maiboli is all set to take the festivities a notch higher.

Maiboli will feature episodes where they will be visiting celebrity homes and celebrate the festival with them. Viewers can enjoy Bappa’s darshan at their favourite celebrity’s home every day at 12:30 pm, 5pm and 10:30 pm till 15 September. In order to add essence of ethnicity, the channel will feature 8-10 Ganesh naam Mahima fillers daily which will talk about various names of Lord Ganesha and the trivia behind it.

With the philosophy to make the audience responsible and conscious towards the nature and as a part of SAB's social responsibility, the channel will feature "Appaapla parvyavaran–apli jababdari," where celebrities will endorse SAB's message of saving environment by not polluting natural water resources and requesting viewers to use artificial ponds.They have even taken the initiative of researching and telecasting the list of artificial ponds.

SAB CEO Manav Dhanda says, “Over the past few years, Maharashtra has witnessed severe drought. But, this year, Maharashtra has been blessed with good amount of rains and hence this festive season we would like to spread the message of saving water through Maiboli which is the most watched Marathi channel in the morning prime time. We have celebrities like Gauri Nalawade, Sai Tamhankar, Vandana Gupte and many others joining this cause."