KOLKATA: It’s time to be merry and to make the family gathering more entertaining, Odisha-based general entertainment channels (GEC) Sarthak TV and Tarang TV, will be airing award ceremonies.

Sarthak TV viewers will get to see their favourite stars on ‘Sarthak TV Pariwar Mahamilan’, which will be aired at 7pm on 25 December; meanwhile Tarang TV will also air a similar programme, ‘Tarang Parivaar Award 2014’ at the same time.

Both the channels have pulled up their socks to give a tough competition to each other, feels a media watcher. “It is a first of a kind for Odisha television industry which is airing award ceremonies on the same time to keep the ante up,” he said.

“It’s imperative to mention that some of Sarthak TV’s mega serials have been ruling the prime time band and at times have even surpassed the national leader, Star Plus, in the state,” said Sarthak Entertainment Group marketing manager Debi Prasad Padhi and added, “We are taking a notch up with the award show wherein the Odiya audience can enjoy with the artists who have been ruling their hearts.”