Mumbai: Eenadu TV (ETV) has published its reference interconnection offer (RIO) issued under telecommunications (broadcasting and cable) services interconnection (addressable systems) regulations, 2017 for all distribution platforms. The new RIO will be effective from 1 December onwards. 

The tariffs for TV channels mentioned in the RIO adhere to the Telecom Regulatory Authority of India (Trai) new tariff order (NTO) 2.0.

The channel operates 24 channels and is offering three bouquets to viewers. Its Telugu general entertainment channel ETV Telugu and ETV HD are priced greater than Rs 12. As per new tariff regime 2.0 order, Trai has mandated that a channel’s MRP must not exceed Rs 12 for it to be included in any bouquet.

The implementation of the new tariff order 2.0 is on hold as broadcasters under the aegis of the Indian Broadcasting Foundation (IBF) have challenged the Trai order in the Supreme Court. The final hearing on the matter is scheduled for 30 November.