BENGALURU: Malayalam GEC Mazhavil Manorama will start airing a new fiction show from Monday to Friday called Manjurugumkaalam starting 16 Februray, 2015 at 7.30 pm. The new show replaces Aniyathi, which had run for 150 plus episodes. The channel says that it hopes to tighten up its prime-time offering with a couple of new launch and firm up the no 2 position in the Malayalam GEC market.
Manjurugumkaalam has been written by Joycee and is being directed by Binu Vallathooval for the production house Rohini Vision. Another popular show by the same production house also written by Joycee – Amala had a 416 episode run.
The story is based out of one of the most followed Manorama Weekly novels says the channel. The tale revolves around Janikutty, and her struggles as an adopted kid on the death of her mother. Janikkutty’s life becomes agonising and filled with hardships when her adoptive mother Ratnamma delivers her own baby. Her own father takes her back after he realises the sufferings of his daughter. On growing up Janikkutty gets elected as Member of Legislative Assembly and later becomes a powerful minister and takes revenge against those who harassed her from childhood. The saga is interspaced with her struggles to fulfil her teenage love affair.
Earlier, the channel had started airing another daily fiction show Dathuputhri on 2 February in the 9 to 9.30 pm slot that replaced Amala. Dathuputhri is also a story of village girl Kanmani, an adopted child that has been directed by A M Nazeer and also features movie actor Risa Bhava as her father. Kanmani, the lone survivor of a landslide gets adopted by the state government, reaches the family of District Collector Nandakishore and Hema, who had lost their daughter. The furtive re-appearance of their lost girl, Meenu makes things take an abrupt turn for Kanmani.
"Our motive is to set new standards in fiction with both new serials. Dathuputri is saga of human resistance and triumph in face of adverse circumstances. Manjurugumkalam will take the viewers through the life of an adopted girl child. The story revolves around her struggles of being an innocent adopted kid. Despite of her hardship she fights back to become a strong personality," asserts Mazhavil Manorama chief of programmes Jude Attipetty.
