MUMBAI: Kochu TV, Sun TV Network’s kids entertainment channel in Malayalam is all set to launch an interactive gameshow, Run Singoo Run.  This live show based on the sensational technology of motion capture control.

The show will be launched on 23 August 2014 airing from 11am- 12pm live.

Sun TV Network kids channels cluster head Kavitha Jaubin considers this a landmark innovation in television programming.  “The wait and the anticipation is creating an aura of a channel launch” quips Jaubin and she hopes this show will be a trendsetter program taking television programming to a new level.

The new technology will bring to life the channel mascot, Singoo, who will also host the show. In this one-minute game show, Singoo is on a constant run trying to overcome a challenge. On the move, Singoo collects energy giving Boost biscuits strewn on its way. It is at this juncture that the audience gets to be a part of the show and by using their joystick, children can accelerate Singoo’s speed.

Creative components will add a new dimension to the show, which includes game interface featuring Kerala’s landmark and monumental places. A not-to-be missed feature will be the myriad wardrobe and hairstyle of Singoo ranging from traditional mundu to bespoke Suit, mohawk hairstyle, Chettan hair-do and many more.

The only prerequisite to participate in the show is the presence of a phone line. This could either be a mobile phone or a landline. The biggest surprise is what takes the place of a joystick, which is nothing but the phone itself. The keypads on phone will serve as play buttons.