MUMBAI: Kannada general entertainment channel (GEC) Kasthuri TV, which was taken over by Whitehorse Network in November 2014 has been undergoing an extensive revamp process.

The channel will be launching its new logo, a day after the auspicious festival of Ugadi on 22 March. This is part of the channel’s ‘New Shows, New Look, New Positioning’ strategy.

The channel’s new logo is being launched in order to enhance its look and feel while keeping its target audience in mind. The happy and smart logo has been designed with the intent of captivating its audience specially women and the youth.

Whitehorse Network CEO P Kailasam said, “Apart from the new programme line-up, we are also working towards changing the look of the channel. Hence, to begin with, we are now going to launch the new channel logo on the auspicious occasion of Ugadi Festival.”

Apart from this, Kasthuri TV has lined up four new shows, which will be launched by mid-April this year. Out of the four shows, there will be two each in the fiction and non-fiction categories. Of the two fiction shows, the first is a women centric daily soap, which focuses on the beautiful relationship between a father and a daughter. The second daily show is a love story that goes through various tests and trials and still stands strong. 

Of the non-fiction shows, while the first will solely focus on children’s entertainment, the other will be for older age groups. Kasthuri TV is also in the process of giving a completely new look to its cookery show Kitchen Kamaal, in order to make it appealing to its viewers, especially women.

Earlier this year, the channel had launched seven new shows, both, in fiction and non-fiction categories. All shows aired during weekday prime time slots. Additionally, there are also a number of category-A movies, which are being telecast every weekend on Saturday at prime time and on Sunday at 4 pm.