Mumbai: Disney Star is all set to enter the Odisha market with its new Odia general entertainment channel (GEC) Star Kirano launching in the first week of June. Star Kirano will be the network’s seventh regional foray after Asianet (Malayalam), Star Suvarna (Kannada), Star Maa (Telugu), Star Vijay (Tamil), Star Jalsha (Bangla), Star Pravah (Marathi).

The channel aims to scale up the TV viewing experience of Odisha through engaging storytelling, enhanced production quality, and star-studded casting. Its content will be deeply entrenched in the values and cultures of the state and showcase stories of inspiration, hope and progress.

“Viewers are core to us at Disney Star and we have always set high benchmarks in delivering best-in-class entertainment to them in the language of their choice and in a manner they prefer,” said Disney Star head - network entertainment channels Kevin Vaz. “We have seen immense success across our regional portfolio with viewers having a strong affinity for our brands and content. Odisha is a fast-evolving market with a high affinity towards its local language and we look forward to elevating the entertainment experience for the Odia-speaking viewers.”