Mumbai: Colors Tamil has announced a new fiction show “Meera” starring actor Kushboo. The show will go on air starting from 28 March.

The show narrates the bitter-sweet relationship of a husband and wife and how they reconcile years later after their separation, owing to a violent episode.  In an effort to throw light on the growing violence against women, the channel has unveiled the promo of the show on International Women’s Day.

The channel also initiated a unique ‘Missed Call’ campaign recently showcasing a short clip of the promo, prompting people to share their thoughts on whether or not it is justified for a husband to hit his wife with a toll-free number.

The campaign was implemented after the internet broke into frenzy as actor Kushboo posted a photo of her with a swollen face and a handprint on her cheek on her Instagram handle with the #SayNoToViolence #StandWithMe #SpeakUpNow #Meera, leading many fans to speculate the myriad of reasons behind it.

“With this show, Colors Tamil and actor Kushboo are taking a conscious step towards empowering women and urging them to stand up for their rights amidst the patriarchy with #StandWithMeera. Meera aims to enlighten the audiences that all sections of women face such brutality, even if they are well-educated or belong to the urban population,” said the statement.